THE PROJECT 

One in four children are victims of Bullying.

THE PROJECT

Objective

Stop Bullying Now is an on going program delivering community service announcements to the Australian public denouncing bullying. The existing program is in essence giving tertiary Film, Television, Screen and Media students an advertising brief to create concepts for commercials (video) to create awareness around bullying, then co-producing the commercials with industry professionals and high school students.

 

The Aim in 2019 is to continue with the media promotion of the current campaign and elevate the reach by taking it into schools through seminars. These seminars will contain the content of the campaign as well as focus on several of the recommendations of the Anti-Cyberbullying Taskforce.

 

Through Their Eyes

This project is unique due to the fact that it is created by the students, it is created by the young people who have the most relevant and up to date experience on the issue of bullying in todays world.

Getting the anti-bullying message across can be very difficult without the effective use of streaming devices such as smart phones, tablets, computers and televisions. This is a message that is tailored for the eyes it needs to reach, because it is made by those same eyes. Cyberbullying is an enormous problem facing society, and statistics have shown that it usually originates in the playground and follows the victims 24 hours a day. These messages are designed to infiltrate the online world through apps, browsers and social media platforms.

 

The Stop Bullying Now project and subsequent program is designed to provoke thought first and foremost. And when the audience also discovers that the campaigns were created by young students, another level of impact is achieved.

SOME OF THE FACTS

27%

OF STUDENTS HAVE REPORTED BEING

BULLIED FROM PRIMARY TO HIGH SCHOOL

87%

OF BULLYING INCIDENTS HAVE PEERS PRESENT AS BYSTANDERS DOING NOTHING TO HELP THE VICTIM

64%

OF FEMALES IN YEARS 6-12 REPORTED BEING CYBER BULLIED

41,000

YOUNG PEOPLE BETWEEN THE AGES OF 12-17 HAVE MADE A SUICIDE ATTEMPT

Bullying is an enormous problem in modern society, and Queensland is not immune. Education and awareness is the key to stemming the tide of young people suffering at the hands of bullies.  

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